Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend in marketing on social media and online shopping via websites and app.
Augmented reality (AR) involves overlaying visual, auditory, or other sensory information onto the world in order to enhance one's experience. Augmented reality will change the world in so many ways as it has numerous applications across various industries.
Qhanu's mission is to empower brands with augmented reality solutions for both social media and ecommerce. Here are few examples of each.
AR in eCommerce
Industry: home goods - home decor
Ampbeau, a wall art and home decor retailer uses AR to showcase preserved roses via their website. Preview what a 3D model looks like as well as what the product would look like in your house before you even buy it! Shopping with AR empowers customers have more confidence in the products they buy and thus reduces the rate of returns and exchanges.
Porche, the iconic luxury car maker showcases cars via the Porsche AR app. This app allows you to see different types of Porsche models in different colors and other customizations.
Industry: luxury goods - shoes
Gucci, the luxury brand has integrated AR in their app. The app lets you virtually try on lipsticks, watches, nail polish, sneakers, eyewear, hats, gucci decor and masks (as of April 15, 2021 - AR experiences offered may change).
AR in social media
Industry: luxury goods - ski masks
Lous Vuitton leverages AR for social media on Instagram. Nicolas Ghesquière's new ski mask from his collection is embellished with the signature #LouisVuitton Monogram.
Try it out:
Industry: film & television
See the ice dragon landing on top of New York’s iconic Flatiron building. An example of Snapchat’s new “Landmarkers”— augmented reality effects tied to specific, well-known landmarks. GOT utilized AR for social media, Snapchat in this case to create brand awareness and hype around the famous TV show.
N26, the German neobank launched this AR filter for Instagram on International Women's Day to highlight the fact that only 12% of global currencies feature women.The goal was to draw awareness to gender inequality by showcasing just how little representation women have on bank notes.
Difference: AR in eCommerce vs. AR in social media
AR is social media leverages social media platforms such as Snapchat, Instagram and Facebook. On the other hand, AR in eCommerce leverages the brand's native website and/or app by integrating AR has an additional layer on top of the existing tech stack.